Paper towels disintegrate the second anything wet touches it. These hold together soaked through, wring out in the sink and come back for the next mess, so the roll on your counter stops being something you reorder every week.

Stop keeping a roll for spills, a rag for the hob and a cloth for the glass. The ribbed face has the bite to lift baked-on grease off a pan and the flat reverse leaves glass and steel streak-free, with no lint left behind.

Every spill you mop up with paper sends another sheet to landfill. These go under the tap instead and hang to dry, so the steady stream of paper coming out of your kitchen simply ends.

That multipack goes in the trolley every single shop and disappears by the weekend. One roll of 20 cloth sheets keeps going long after a stack of paper has gone in the bin, so the money stops leaving your pocket on repeat.